The establishment of the Australian Transit Group occurred in 2004, following the purchase of the Prior Group of companies. This group included Mandurah Bus Charter, Fortesque Bus Services, and a number of school bus contracts across the southern coastal area of Western Australia.

The company's journey began under the leadership of Ben Doolan, who still sits at the helm as the CEO. His steadfast commitment and ongoing investment in the company's future reflects his dedication to spearheading its growth and success.

Would be good to add reference to how other brands came about, however brief, be they creations or acquisitions.

Gannaways, SWCL, Quinces, ATG Downunder, Buswest.

ATG extended their portfolio the next year by acquiring Kalamunda Bus Services and Carnarvon Bus Charters, cementing their role as a leading provider of bus transport solutions. This expansion necessitated a revamp of internal processes and systems to ensure consistent provision of high-quality services.

ATG has demonstrated impressive growth through numerous acquisitions and competitive tender wins, expanding its fleet to over 1000 buses nationwide, however the company's ambition doesn't stop there. The recent acquisition of Pilbara Car and Truck Rental [in 1999] marks ATG's foray into the mining sector and alternate vehicle hire and transportation solutions.

Presently, ATG provides its services via six unique bus brands, which are well-recognised in both city and regional areas across Australia. The company continues to concentrate on addressing the transport problems of its customers at a community level, and remains an entirely Australian-owned, operated, and administered entity, taking pride in being a dependable, systems-oriented, and trustworthy partner.